This report examines the SEO tactics used by those businesses ranking for 'Therapy Dogs'.
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This report examines the SEO tactics used by those businesses ranking for 'Therapy Dogs'. Therapy Dogs |
SEO Road Map - Sunday January 01, 2023Therapy Dogs #68 hub.jhu.edu
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.Therapy Dogs VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.therapy 3, dogs 3, dog 3 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.www 3, dogs 3, therapy 3, information 3, dog 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.Double Word LSIspan class 3, div class 3Single Word LSIleft 3, result 3, website 3, right 3, information 3, red 3, div 3, rel 3, info 3, add 3, which 3, article 3, http 3, blank 3, end 3, class 3, form 3, https 3, text 3, order 3, dog 3, top 3, auto 3, use 3, est 3, body 3, www 3, border 3, footer 3, amp 3, bot 3, head 3, working 3, row 3, app 3, ext 3, sub 3, sup 3, min 3, mit 3, one 3, black 3, open 3, dogs 3, this 3, page 3, support 3, submit 3, hidden 3, non 3, button 3, not 3, center 3, target 3, what 3, ical 3, play 3, none 3, type 3, mon 3, href 3, item 3, work 3, log 3, display 3, site 3, span 3, own 3, html 3, ver 3, minutes 3, format 3, line 3, link 3, therapy 3, visit 3 |
| #68 hub.jhu.edu | Avg | Max | 1 | 2 | 3 | |
| Clean Variation Density | 2.85 % | 3.20 | 7.47 | 0.00 % | 7.47 % | 2.13 % |
| Clean Exact Match Density | 0.33 % | 0.12 | 0.18 | 0.00 % | 0.18 % | 0.18 % |
Clean Variation Density: Keyword density is the ratio of keywords to word count. In a clean density the following parts of the page are excluded: head tag, comments, scripts, styles, and HTML tags. All variations are used to calculate the match count.
Clean Exact Match Density: Keyword density is the ratio of keywords to word count. In a clean density the following parts of the page are excluded: head tag, comments, scripts, styles, and HTML tags. Only the Exact Match is used to calculate the match count.
| Factor ID | Factor Name | hub.jhu.edu | Avg | Max | #1 | #2 | #3 | 0.20 |
| ENT009 | Entities in Title Tag | 4 | 3.00 | 4 | 2 | 4 | 3 | -0.31 |
| CP345 | Has Terms of Service | 0 | 0.67 | 1 | 0 | 1 | 1 | -0.29 |
| CPJLD189 | Has JSON-LD Organization | 0 | 0.33 | 1 | 0 | 1 | 0 | -0.26 |
| CP483a | Exact Match in the Title Tag | 1 | 0.67 | 1 | 1 | 0 | 1 | -0.25 |
| CP313 | Has Privacy Policy | 1 | 0.67 | 1 | 0 | 1 | 1 | -0.25 |
| CP470a | Exact Match in the HTML Tag | 4 | 8.00 | 14 | 0 | 10 | 14 | -0.23 |
| ENT002 | Entities in H1 Tags | 4 | 1.33 | 3 | 1 | 3 | 0 | -0.23 |
| ENT001 | Entities in HTML Tag | 193 | 785.67 | 1763 | 32 | 1763 | 562 | -0.22 |
| ENT000a | Number of Entities Used | 21 | 20.33 | 29 | 8 | 29 | 24 | -0.21 |
| CP208 | Has Copyright | 1 | 0.67 | 1 | 0 | 1 | 1 | -0.19 |
| CP134a | Exact Match in Body Tag | 15 | 11.33 | 19 | 5 | 10 | 19 | -0.19 |
| ENT018 | Entities in Sentences | 65 | 183.67 | 284 | 12 | 255 | 284 | -0.19 |
| CP364 | Is OpenGraph Type Article | 1 | 0.33 | 1 | 0 | 1 | 0 | -0.16 |
| ENT012 | Has Entities in H1 Tags | 1 | 0.67 | 1 | 1 | 1 | 0 | -0.16 |
| CP469a | Exact Match in Sentences | 0 | 3.67 | 9 | 0 | 9 | 2 | -0.13 |
| ENT010 | Title Tag Has Entities | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.12 |
| QS005 | Number of Questions In H1 Tags | 0 | 0.33 | 1 | 0 | 1 | 0 | -0.12 |
| CP228 | Has Meta Robots | 0 | 0.33 | 1 | 1 | 0 | 0 | -0.12 |
| CP418 | Number of Forms | 0 | 1.33 | 3 | 0 | 3 | 1 | -0.10 |
| ENT005 | Entities in H4 Tags | 0 | 2.00 | 6 | 0 | 6 | 0 | -0.09 |
| CP168 | Leading Variations in H3 Tags | 0 | 11.33 | 27 | 5 | 27 | 2 | -0.09 |
| ENT015 | Has Entities in H4 Tags | 0 | 0.33 | 1 | 0 | 1 | 0 | -0.09 |
| CP213z | Has Form | 0 | 0.67 | 1 | 0 | 1 | 1 | -0.09 |
| CP426 | Number of Images | 12 | 32.67 | 96 | 0 | 2 | 96 | -0.08 |
| QS006 | Number of Questions In H2 Tags | 0 | 0.67 | 2 | 2 | 0 | 0 | -0.08 |
| QS011 | Title Tag Has Question | 0 | 0.33 | 1 | 0 | 1 | 0 | -0.08 |
| CP492 | Word Count | 867 | 3105.00 | 7113 | 126 | 2076 | 7113 | -0.08 |
| CPJLD266 | Has JSON-LD Website | 0 | 0.33 | 1 | 0 | 1 | 0 | -0.07 |
| CP492b | Unabridged Word Count | 1037 | 3835.67 | 9076 | 157 | 2274 | 9076 | -0.06 |
| CP213 | Has FavIcon | 1 | 0.67 | 1 | 0 | 1 | 1 | -0.06 |
| CP207 | Has Contact Page | 1 | 0.67 | 1 | 0 | 1 | 1 | -0.06 |
| CP427 | Number of Images with Alt Text | 11 | 6.00 | 17 | 0 | 1 | 17 | -0.06 |
| CP478 | Title Has Question Words | 0 | 0.33 | 1 | 0 | 1 | 0 | -0.06 |
| QS003 | Number of Questions | 0 | 7.67 | 11 | 2 | 10 | 11 | -0.06 |
| CPXR004 | Number of H1 Tags | 1 | 0.67 | 1 | 1 | 1 | 0 | -0.05 |
| CP172 | Leading Variations in H4 Tags | 0 | 0.67 | 2 | 0 | 2 | 0 | -0.05 |
| CPJLD233 | Has JSON-LD Search Action | 0 | 0.33 | 1 | 0 | 1 | 0 | -0.05 |
| CPJLD265 | Has JSON-LD WebPage | 0 | 0.33 | 1 | 0 | 1 | 0 | -0.04 |
| CP151 | Leading Variations in H1 Tags | 1 | 0.67 | 1 | 1 | 1 | 0 | -0.04 |
| CP211 | Has Domain Phrase In Content | 1 | 0.33 | 1 | 1 | 0 | 0 | -0.04 |
| CP468 | Number of Sentences | 21 | 188.67 | 531 | 7 | 28 | 531 | -0.04 |
| ENT004 | Entities in H3 Tags | 0 | 2.00 | 4 | 2 | 4 | 0 | -0.03 |
| CP484 | Leading Variations in Title Tag | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.03 |
| CP203 | Has Apple Touch Icon | 1 | 0.33 | 1 | 0 | 1 | 0 | -0.03 |
| CP204 | Has Canonical URL | 1 | 0.33 | 1 | 0 | 1 | 0 | -0.03 |
| ENT014 | Has Entities in H3 Tags | 0 | 0.67 | 1 | 1 | 1 | 0 | -0.03 |
| CP346 | Has Trademarks | 0 | 0.33 | 1 | 0 | 1 | 0 | -0.02 |
| CP447 | Number of Trademarks | 0 | 0.33 | 1 | 0 | 1 | 0 | -0.02 |
| CP425 | Number of HTTPS Links | 89 | 155.67 | 375 | 5 | 375 | 87 | -0.02 |
| CP210 | Has Domain In Content | 0 | 0.33 | 1 | 1 | 0 | 0 | -0.01 |