![]() This report examines the SEO tactics used by those businesses ranking for 'Service Dogs'. Service Dogs |
SEO Road Map - Sunday January 01, 2023Service Dogs #73 www.nolo.com
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.Service Dogs VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.service dogs 3, service 3, service dog 3, dogs 3, assistance 3, dog 3 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.privacy 3, faq 3, dogs 3, ptsd 3, service dog 3, disabilities 3, faqs 3, service dogs 3, dog 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.Double Word LSIhtml lang 3, div class 3Single Word LSIcce 3, ring 3, bac 3, fit 3, bar 3, viewbox 3, xml 3, height 3, margin 3, size 3, left 3, object 3, sub 3, icon 3, sup 3, search 3, min 3, close 3, address 3, svg 3, right 3, wrap 3, open 3, align 3, div 3, info 3, image 3, http 3, page 3, hidden 3, title 3, content 3, button 3, not 3, xmlns 3, end 3, class 3, org 3, center 3, form 3, container 3, focus 3, none 3, type 3, block 3, text 3, href 3, order 3, nav 3, item 3, primary 3, top 3, web 3, dark 3, table 3, side 3, max 3, menu 3, help 3, width 3, small 3, col 3, data 3, arrow 3, main 3, section 3, body 3, tab 3, www 3, logo 3, html 3, border 3, new 3, bottom 3, inner 3, expand 3, header 3, position 3, img 3, footer 3, line 3, link 3, box 3, media 3, head 3, rect 3, row 3, lang 3, value 3, efa 3, control 3 |
#73 www.nolo.com | Avg | Max | 1 | 2 | 3 | |
Clean Variation Density | 3.29 % | 6.81 | 8.11 | 5.56 % | 6.78 % | 8.11 % |
Clean Exact Match Density | 0.37 % | 0.97 | 2.16 | 0.50 % | 0.24 % | 2.16 % |
Clean Variation Density: Keyword density is the ratio of keywords to word count. In a clean density the following parts of the page are excluded: head tag, comments, scripts, styles, and HTML tags. All variations are used to calculate the match count.
Clean Exact Match Density: Keyword density is the ratio of keywords to word count. In a clean density the following parts of the page are excluded: head tag, comments, scripts, styles, and HTML tags. Only the Exact Match is used to calculate the match count.
Factor ID | Factor Name | nolo.com | Avg | Max | #1 | #2 | #3 | 0.20 |
CPXR003 | Number of Heading Tags | 14 | 20.67 | 36 | 36 | 22 | 4 | -0.35 |
CP160 | Leading Variations in H1-H6 Tags | 14 | 20.33 | 35 | 35 | 22 | 4 | -0.34 |
ENT003 | Entities in H2 Tags | 4 | 3.00 | 8 | 0 | 8 | 1 | -0.33 |
CP164 | Leading Variations in H2 Tags | 6 | 3.67 | 8 | 0 | 8 | 3 | -0.32 |
CP156 | Leading Variations in H1, H2, and H3 Tags | 12 | 20.00 | 35 | 35 | 21 | 4 | -0.31 |
ENT013 | Has Entities in H2 Tags | 1 | 0.67 | 1 | 0 | 1 | 1 | -0.29 |
QS012 | Headings Has Question | 0 | 0.33 | 1 | 1 | 0 | 0 | -0.27 |
QS004 | Number of Questions In Headings | 0 | 0.67 | 2 | 2 | 0 | 0 | -0.26 |
ENT018 | Entities in Sentences | 93 | 222.67 | 528 | 528 | 115 | 25 | -0.25 |
ENT001 | Entities in HTML Tag | 142 | 473.33 | 1156 | 1156 | 146 | 118 | -0.22 |
CP134a | Exact Match in Body Tag | 11 | 35.33 | 67 | 36 | 3 | 67 | -0.22 |
QS013 | Meta Description Tag Has Question | 0 | 0.67 | 2 | 2 | 0 | 0 | -0.22 |
CP126a | Exact Match in A Tags | 2 | 3.67 | 6 | 5 | 0 | 6 | -0.22 |
CP319 | Has Schema Markup | 0 | 0.67 | 1 | 0 | 1 | 1 | -0.21 |
ENT000a | Number of Entities Used | 23 | 26.33 | 42 | 42 | 23 | 14 | -0.21 |
CPJLD233 | Has JSON-LD Search Action | 0 | 0.33 | 1 | 1 | 0 | 0 | -0.21 |
ENT014 | Has Entities in H3 Tags | 1 | 0.67 | 1 | 1 | 1 | 0 | -0.21 |
CPJLD265 | Has JSON-LD WebPage | 1 | 0.67 | 1 | 1 | 1 | 0 | -0.20 |
CP168 | Leading Variations in H3 Tags | 5 | 15.00 | 34 | 34 | 11 | 0 | -0.20 |
CP126 | Exact Match making whole A Tags | 1 | 0.67 | 2 | 2 | 0 | 0 | -0.20 |
CP364 | Is OpenGraph Type Article | 1 | 0.67 | 1 | 1 | 1 | 0 | -0.20 |
CP213z | Has Form | 1 | 0.67 | 1 | 1 | 1 | 0 | -0.20 |
CP224 | Has Meta Charset | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.20 |
CP427 | Number of Images with Alt Text | 6 | 5.67 | 7 | 4 | 7 | 6 | -0.19 |
CPJLD266 | Has JSON-LD Website | 0 | 0.33 | 1 | 1 | 0 | 0 | -0.19 |
CP313 | Has Privacy Policy | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.18 |
CPJLD122 | Has JSON-LD ImageObject | 1 | 0.33 | 1 | 1 | 0 | 0 | -0.18 |
ENT004 | Entities in H3 Tags | 0 | 8.33 | 22 | 22 | 3 | 0 | -0.18 |
CPJLD034 | Has JSON-LD BlogPosting | 0 | 0.33 | 1 | 0 | 1 | 0 | -0.17 |
CP468 | Number of Sentences | 44 | 39.33 | 80 | 80 | 29 | 9 | -0.15 |
CP418 | Number of Forms | 3 | 1.67 | 4 | 4 | 1 | 0 | -0.14 |
CP310 | Has OpenGraph Type | 1 | 0.67 | 1 | 1 | 1 | 0 | -0.14 |
CPJLD189 | Has JSON-LD Organization | 1 | 0.33 | 1 | 1 | 0 | 0 | -0.14 |
CP203 | Has Apple Touch Icon | 1 | 0.67 | 1 | 1 | 0 | 1 | -0.13 |
CP425 | Number of HTTPS Links | 97 | 164.67 | 403 | 403 | 45 | 46 | -0.13 |
CPXX888 | Number of HTML Tags | 614 | 1043.33 | 2354 | 2354 | 415 | 361 | -0.13 |
CP492 | Word Count | 1270 | 2326.00 | 5701 | 5701 | 1098 | 179 | -0.13 |
CP492b | Unabridged Word Count | 1516 | 2677.00 | 6392 | 6392 | 1429 | 210 | -0.13 |
CPJLD198 | Has JSON-LD Person | 1 | 0.33 | 1 | 1 | 0 | 0 | -0.12 |
CP172 | Leading Variations in H4 Tags | 2 | 0.33 | 1 | 0 | 1 | 0 | -0.12 |
CP426 | Number of Images | 21 | 8.33 | 10 | 9 | 10 | 6 | -0.12 |
CPJLD014 | Has JSON-LD Article | 1 | 0.33 | 1 | 1 | 0 | 0 | -0.11 |
CP470a | Exact Match in the HTML Tag | 7 | 13.00 | 31 | 31 | 3 | 5 | -0.11 |
CP435 | Number of Links | 101 | 167.33 | 411 | 411 | 45 | 46 | -0.11 |
CP151 | Leading Variations in H1 Tags | 1 | 1.33 | 2 | 1 | 2 | 1 | -0.11 |
CP318 | Has RSS Link | 0 | 0.33 | 1 | 0 | 0 | 1 | -0.11 |
CP230 | Has Meta Twitter Cards | 0 | 0.67 | 1 | 1 | 1 | 0 | -0.10 |
CP481b | Word Count in Meta Description Tag | 16 | 34.33 | 74 | 29 | 74 | 0 | -0.10 |
CP204 | Has Canonical URL | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.10 |
CPXR002 | Number of HTML Comments | 0 | 6.33 | 13 | 3 | 3 | 13 | -0.10 |
CPXR004 | Number of H1 Tags | 1 | 1.33 | 2 | 1 | 2 | 1 | -0.10 |
CP176 | Leading Variations in H4-H6 Tags | 2 | 0.33 | 1 | 0 | 1 | 0 | -0.09 |
ENT012 | Has Entities in H1 Tags | 1 | 0.67 | 1 | 1 | 1 | 0 | -0.08 |
QS007 | Number of Questions In H3 Tags | 0 | 0.67 | 2 | 2 | 0 | 0 | -0.08 |
CP151a | Leading Variations in Meta Description Tags | 1 | 0.67 | 1 | 1 | 1 | 0 | -0.08 |
QS003 | Number of Questions | 2 | 4.00 | 10 | 10 | 2 | 0 | -0.08 |
CP225 | Has Meta Description | 1 | 0.67 | 1 | 1 | 1 | 0 | -0.08 |
CP207 | Has Contact Page | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.07 |
CP380 | Meta Description Length | 102 | 191.67 | 416 | 159 | 416 | 0 | -0.07 |
ENT008 | Entities in Meta Description Tag | 2 | 4.33 | 7 | 7 | 6 | 0 | -0.07 |
CP208 | Has Copyright | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.06 |
CP150a3 | Exact Match in H3 Tags | 0 | 0.33 | 1 | 1 | 0 | 0 | -0.06 |
CP484 | Leading Variations in Title Tag | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.05 |
CPXR24 | Number of P Tags | 21 | 35.67 | 55 | 47 | 55 | 5 | -0.05 |
CP483a | Exact Match in the Title Tag | 1 | 1.00 | 2 | 2 | 0 | 1 | -0.04 |
CP469a | Exact Match in Sentences | 1 | 3.67 | 9 | 9 | 0 | 2 | -0.04 |
CP233 | Has Meta Twitter Site | 0 | 0.33 | 1 | 1 | 0 | 0 | -0.03 |
CP159a | Exact Match in H1-H6 Tags | 1 | 0.67 | 2 | 2 | 0 | 0 | -0.03 |
ENT011 | Meta Description Tag Has Entities | 1 | 0.67 | 1 | 1 | 1 | 0 | -0.03 |
CP428 | Number of Images without Alt Text | 15 | 2.67 | 5 | 5 | 3 | 0 | -0.02 |
CP231 | Has Meta Twitter Description | 0 | 0.33 | 1 | 1 | 0 | 0 | -0.00 |
CP213 | Has FavIcon | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.00 |