This report examines the SEO tactics used by those businesses ranking for 'Scent Hound'.
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This report examines the SEO tactics used by those businesses ranking for 'Scent Hound'. Scent Hound |
SEO Road Map - Sunday January 01, 2023Scent Hound #61 www.royalcanin.com
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.Scent Hound VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.scenthound 3, scent 3, hound 3 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.navigation 3, scent 3, logo 3, hat 3, app 3, noun 3, weight 3, dog 3, color 3, description 3, scenthound 3, cap 3, art 3, svg 3, health 3, hound 3, menu 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.Double Word LSIspan class 3, privacy policy 3, div class 3, img src 3, do not 3, doctype html 3Single Word LSIversion 3, left 3, relative 3, role 3, icon 3, how 3, after 3, close 3, policy 3, website 3, address 3, tail 3, right 3, information 3, wrap 3, language 3, down 3, div 3, red 3, ref 3, act 3, post 3, rel 3, info 3, image 3, static 3, test 3, list 3, sha 3, article 3, http 3, some 3, medium 3, title 3, content 3, scenthound 3, related 3, end 3, class 3, over 3, mobile 3, false 3, label 3, form 3, service 3, well 3, copyright 3, action 3, text 3, https 3, cli 3, nav 3, large 3, aria 3, loading 3, script 3, orders 3, dog 3, don 3, srcset 3, top 3, man 3, product 3, may 3, health 3, menu 3, url 3, doctype 3, php 3, fun 3, return 3, col 3, auto 3, use 3, main 3, body 3, pin 3, www 3, find 3, function 3, logo 3, net 3, border 3, new 3, alt 3, includes 3, true 3, header 3, footer 3, amp 3, box 3, media 3, head 3, rect 3, row 3, lang 3, social 3, src 3, about 3, scent 3, height 3, app 3, based 3, png 3, them 3, pack 3, dropdown 3, input 3, min 3, free 3, svg 3, one 3, black 3, story 3, ratio 3, run 3, source 3, view 3, white 3, this 3, name 3, page 3, full 3, drop 3, color 3, hidden 3, distance 3, submit 3, show 3, description 3, privacy 3, non 3, button 3, not 3, placeholder 3, org 3, icons 3, way 3, target 3, what 3, time 3, base 3, play 3, shadow 3, pup 3, none 3, type 3, when 3, href 3, images 3, item 3, ember 3, work 3, var 3, style 3, care 3, thumb 3, lazy 3, enabled 3, web 3, place 3, event 3, more 3, hound 3, site 3, width 3, span 3, date 3, data 3, section 3, html 3, like 3, format 3, inner 3, person 3, keep 3, note 3, img 3, link 3, scale 3, cat 3, value 3, jpg 3, original 3, efe 3, follow 3, inline 3, category 3, user 3 |
| #61 www.royalcanin.com | Avg | Max | 1 | 2 | 3 | |
| Clean Variation Density | 2.75 % | 2.96 | 6.27 | 6.27 % | 0.88 % | 1.72 % |
| Clean Exact Match Density | 1.55 % | 0.09 | 0.26 | 0.26 % | 0.00 % | 0.00 % |
Clean Variation Density: Keyword density is the ratio of keywords to word count. In a clean density the following parts of the page are excluded: head tag, comments, scripts, styles, and HTML tags. All variations are used to calculate the match count.
Clean Exact Match Density: Keyword density is the ratio of keywords to word count. In a clean density the following parts of the page are excluded: head tag, comments, scripts, styles, and HTML tags. Only the Exact Match is used to calculate the match count.
| Factor ID | Factor Name | royalcanin.com | Avg | Max | #1 | #2 | #3 | 0.20 |
| ENT003 | Entities in H2 Tags | 13 | 4.33 | 7 | 7 | 2 | 4 | -0.34 |
| CP313 | Has Privacy Policy | 0 | 1.00 | 1 | 1 | 1 | 1 | -0.30 |
| ENT001 | Entities in HTML Tag | 1278 | 531.67 | 978 | 978 | 304 | 313 | -0.28 |
| ENT013 | Has Entities in H2 Tags | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.28 |
| CP309 | Has OpenGraph Image | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.27 |
| QS003 | Number of Questions | 5 | 3.67 | 6 | 0 | 5 | 6 | -0.26 |
| ENT004 | Entities in H3 Tags | 8 | 2.00 | 6 | 6 | 0 | 0 | -0.25 |
| ENT000a | Number of Entities Used | 48 | 43.00 | 70 | 70 | 28 | 31 | -0.25 |
| CP150 | Exact Match making whole H1 Tags | 0 | 0.33 | 1 | 1 | 0 | 0 | -0.24 |
| CP164 | Leading Variations in H2 Tags | 9 | 7.33 | 10 | 10 | 7 | 5 | -0.23 |
| ENT009 | Entities in Title Tag | 4 | 4.33 | 5 | 4 | 4 | 5 | -0.23 |
| CP213z | Has Form | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.22 |
| ENT018 | Entities in Sentences | 242 | 158.67 | 395 | 395 | 40 | 41 | -0.22 |
| CPXX888 | Number of HTML Tags | 802 | 813.67 | 1472 | 1472 | 499 | 470 | -0.22 |
| CP150a2 | Exact Match in H2 Tags | 3 | 0.67 | 1 | 1 | 0 | 1 | -0.21 |
| CP213 | Has FavIcon | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.20 |
| CP492b | Unabridged Word Count | 1929 | 996.00 | 2110 | 2110 | 541 | 337 | -0.20 |
| CPXR24 | Number of P Tags | 47 | 18.00 | 26 | 11 | 26 | 17 | -0.20 |
| ENT014 | Has Entities in H3 Tags | 1 | 0.33 | 1 | 1 | 0 | 0 | -0.20 |
| CP469a | Exact Match in Sentences | 20 | 4.33 | 10 | 10 | 2 | 1 | -0.19 |
| CP426 | Number of Images | 24 | 10.67 | 14 | 9 | 14 | 9 | -0.18 |
| CP427 | Number of Images with Alt Text | 18 | 7.33 | 12 | 3 | 12 | 7 | -0.18 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 19 | 13.00 | 20 | 20 | 13 | 6 | -0.18 |
| CP126a | Exact Match in A Tags | 2 | 4.33 | 5 | 5 | 4 | 4 | -0.17 |
| CP310 | Has OpenGraph Type | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.16 |
| CP492 | Word Count | 1561 | 874.33 | 1870 | 1870 | 456 | 297 | -0.15 |
| CP425 | Number of HTTPS Links | 84 | 232.00 | 572 | 572 | 61 | 63 | -0.15 |
| CP168 | Leading Variations in H3 Tags | 6 | 4.67 | 9 | 9 | 5 | 0 | -0.14 |
| CP160 | Leading Variations in H1-H6 Tags | 25 | 13.67 | 20 | 20 | 14 | 7 | -0.14 |
| CP230 | Has Meta Twitter Cards | 1 | 0.67 | 1 | 0 | 1 | 1 | -0.14 |
| CP435 | Number of Links | 84 | 232.67 | 574 | 574 | 61 | 63 | -0.14 |
| CPXR003 | Number of Heading Tags | 28 | 13.67 | 20 | 20 | 14 | 7 | -0.14 |
| CP208 | Has Copyright | 0 | 1.00 | 1 | 1 | 1 | 1 | -0.13 |
| CP470a | Exact Match in the HTML Tag | 41 | 6.67 | 20 | 20 | 0 | 0 | -0.13 |
| CP155 | Exact Match making whole H1, H2, and H3 Tags | 0 | 0.33 | 1 | 1 | 0 | 0 | -0.12 |
| CP159 | Exact Match making whole H1-H6 Tags | 0 | 0.33 | 1 | 1 | 0 | 0 | -0.12 |
| CP418 | Number of Forms | 1 | 1.33 | 2 | 1 | 1 | 2 | -0.11 |
| CP468 | Number of Sentences | 64 | 18.67 | 25 | 25 | 19 | 12 | -0.11 |
| CP204 | Has Canonical URL | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.11 |
| CP159a | Exact Match in H1-H6 Tags | 8 | 1.00 | 2 | 2 | 0 | 1 | -0.11 |
| ENT005 | Entities in H4 Tags | 0 | 0.33 | 1 | 0 | 0 | 1 | -0.11 |
| CP225 | Has Meta Description | 1 | 0.67 | 1 | 0 | 1 | 1 | -0.09 |
| CP231 | Has Meta Twitter Description | 1 | 0.67 | 1 | 0 | 1 | 1 | -0.09 |
| ENT015 | Has Entities in H4 Tags | 1 | 0.33 | 1 | 0 | 0 | 1 | -0.09 |
| CP347 | Has US Phone Number | 0 | 0.33 | 1 | 0 | 0 | 1 | -0.08 |
| CP451 | Number of US Phone Numbers | 0 | 0.33 | 1 | 0 | 0 | 1 | -0.08 |
| CP428 | Number of Images without Alt Text | 6 | 3.33 | 6 | 6 | 2 | 2 | -0.08 |
| CPXR002 | Number of HTML Comments | 0 | 16.67 | 23 | 5 | 22 | 23 | -0.07 |
| CP234 | Has Meta Twitter Content | 1 | 0.67 | 1 | 0 | 1 | 1 | -0.06 |
| CPJLD014 | Has JSON-LD Article | 0 | 0.33 | 1 | 1 | 0 | 0 | -0.05 |
| CP447 | Number of Trademarks | 0 | 0.67 | 2 | 0 | 2 | 0 | -0.04 |
| CP346 | Has Trademarks | 0 | 0.33 | 1 | 0 | 1 | 0 | -0.04 |
| ENT010 | Title Tag Has Entities | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.04 |
| CPJLD189 | Has JSON-LD Organization | 1 | 0.33 | 1 | 1 | 0 | 0 | -0.04 |
| CP172 | Leading Variations in H4 Tags | 3 | 0.67 | 1 | 0 | 1 | 1 | -0.04 |
| CP176 | Leading Variations in H4-H6 Tags | 6 | 0.67 | 1 | 0 | 1 | 1 | -0.03 |
| CP345 | Has Terms of Service | 0 | 0.33 | 1 | 1 | 0 | 0 | -0.03 |
| CP228 | Has Meta Robots | 0 | 0.33 | 1 | 1 | 0 | 0 | -0.03 |
| CPJLD266 | Has JSON-LD Website | 0 | 0.67 | 1 | 0 | 1 | 1 | -0.03 |
| CP203 | Has Apple Touch Icon | 0 | 0.33 | 1 | 1 | 0 | 0 | -0.03 |
| CP134a | Exact Match in Body Tag | 68 | 20.33 | 61 | 61 | 0 | 0 | -0.02 |
| CP224 | Has Meta Charset | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.02 |
| CP481b | Word Count in Meta Description Tag | 14 | 17.33 | 27 | 0 | 27 | 25 | -0.01 |
| CP483a | Exact Match in the Title Tag | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.01 |
| CP484 | Leading Variations in Title Tag | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.00 |
| ENT011 | Meta Description Tag Has Entities | 1 | 0.67 | 1 | 0 | 1 | 1 | -0.00 |