This report examines the SEO tactics used by those businesses ranking for 'Guard Dogs'.
|
This report examines the SEO tactics used by those businesses ranking for 'Guard Dogs'. Guard Dogs |
SEO Road Map - Friday December 30, 2022Guard Dogs #63 www.xinsurance.com
|
About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.Guard Dogs VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.guard dogs 3, guard 3, dogs 3, guard dog 3, protective 3, dog 3 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.pets 3, newsletter 3, pup 3, instagram 3, guard dogs 3, rottweiler 3, pet 3, appenzeller sennenhund 3, puppy 3, animal 3, dog 3, puppies 3, akitas 3, estrela mountain dog 3, giant schnauzer 3, menu 3, chesapeake bay retriever 3, akc 3, doberman pinscher 3, doberman 3, guard dog 3, dog breeds 3, dogs 3, american kennel club 3, akita 3, caucasian shepherd dog 3, schnauzer 3, mastiff 3, breeds 3, news 3, german shepherd 3, breed 3, sport 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.best guard dog 3, best guard dogs 3 Double Word LSIguard dog 3, dog breeds 3, div class 3, doctype html 3, best guard 3Single Word LSIgerman 3, owners 3, these 3, vic 3, xml 3, ten 3, vis 3, version 3, size 3, youtu 3, ceb 3, eil 3, close 3, learn 3, fast 3, isc 3, wrap 3, ace 3, got 3, red 3, rel 3, tip 3, pan 3, req 3, add 3, res 3, check 3, list 3, ads 3, http 3, eme 3, companion 3, cip 3, medium 3, breeds 3, end 3, mobile 3, label 3, peak 3, service 3, family 3, age 3, copyright 3, ago 3, rid 3, rottweiler 3, rio 3, cla 3, per 3, order 3, nav 3, script 3, ever 3, other 3, ping 3, top 3, share 3, err 3, aki 3, col 3, pic 3, lab 3, body 3, pin 3, links 3, border 3, new 3, void 3, read 3, rna 3, alt 3, tick 3, less 3, aly 3, footer 3, amp 3, media 3, roo 3, rot 3, ngo 3, row 3, lang 3, subs 3, lec 3, apa 3, len 3, state 3, events 3, app 3, ext 3, want 3, png 3, cty 3, pack 3, input 3, items 3, two 3, pos 3, kids 3, arr 3, rti 3, watch 3, ppy 3, doberman 3, source 3, align 3, view 3, dogs 3, hav 3, att 3, pre 3, last 3, pri 3, name 3, page 3, next 3, hidden 3, color 3, auz 3, show 3, description 3, video 3, non 3, button 3, ave 3, not 3, now 3, yes 3, center 3, start 3, target 3, time 3, play 3, container 3, program 3, when 3, put 3, twitter 3, enter 3, item 3, sticky 3, style 3, card 3, log 3, lazy 3, guard 3, smart 3, lot 3, nsu 3, low 3, prop 3, protect 3, pane 3, nti 3, more 3, width 3, small 3, fea 3, num 3, ubs 3, section 3, his 3, format 3, most 3, ude 3, part 3, general 3, jpg 3, also 3, visit 3, parent 3, bad 3, fil 3, den 3, path 3, bar 3, bay 3, active 3, puppy 3, icon 3, sec 3, how 3, search 3, see 3, set 3, contain 3, tail 3, right 3, dir 3, down 3, div 3, retriever 3, contact 3, info 3, which 3, image 3, test 3, count 3, ull 3, month 3, origin 3, training 3, title 3, content 3, miss 3, sig 3, oad 3, load 3, class 3, over 3, owner 3, custom 3, und 3, home 3, form 3, vert 3, tracking 3, lock 3, action 3, text 3, https 3, animals 3, fear 3, oct 3, large 3, index 3, dog 3, template 3, odu 3, subscription 3, man 3, map 3, side 3, may 3, health 3, menu 3, off 3, url 3, doctype 3, hide 3, auto 3, use 3, sign 3, main 3, ogg 3, that 3, www 3, ogo 3, logo 3, different 3, level 3, fill 3, true 3, header 3, bot 3, seal 3, box 3, best 3, oid 3, med 3, head 3, make 3, hear 3, src 3, control 3, about 3, sizes 3, viewbox 3, height 3, old 3, meta 3, animal 3, sub 3, long 3, mil 3, min 3, omp 3, svg 3, one 3, ont 3, bul 3, open 3, ratio 3, oom 3, ico 3, this 3, opt 3, ids 3, kid 3, privacy 3, kim 3, placeholder 3, org 3, orm 3, advertise 3, base 3, mod 3, none 3, type 3, mos 3, terms 3, href 3, oti 3, var 3, work 3, scroll 3, ott 3, eas 3, copy 3, event 3, toggle 3, site 3, span 3, date 3, data 3, spec 3, vea 3, tab 3, should 3, html 3, tag 3, ver 3, ves 3, like 3, oya 3, visitor 3, youtube 3, img 3, gif 3, line 3, link 3, track 3, value 3, ink 3, round 3 |
| #63 www.xinsurance.com | Avg | Max | 1 | 2 | 3 | |
| Clean Variation Density | 2.90 % | 3.92 | 5.60 | 5.60 % | 3.24 % | 2.92 % |
| Clean Exact Match Density | 0.79 % | 0.27 | 0.34 | 0.19 % | 0.27 % | 0.34 % |
Clean Variation Density: Keyword density is the ratio of keywords to word count. In a clean density the following parts of the page are excluded: head tag, comments, scripts, styles, and HTML tags. All variations are used to calculate the match count.
Clean Exact Match Density: Keyword density is the ratio of keywords to word count. In a clean density the following parts of the page are excluded: head tag, comments, scripts, styles, and HTML tags. Only the Exact Match is used to calculate the match count.
| Factor ID | Factor Name | xinsurance.com | Avg | Max | #1 | #2 | #3 | 0.20 |
| CPJLD127 | Has JSON-LD ItemList | 0 | 0.67 | 1 | 0 | 1 | 1 | -0.39 |
| ENT001 | Entities in HTML Tag | 654 | 2381.33 | 5183 | 5183 | 685 | 1276 | -0.38 |
| ENT000a | Number of Entities Used | 30 | 68.00 | 89 | 89 | 52 | 63 | -0.36 |
| CP233 | Has Meta Twitter Site | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.34 |
| CP479a | Title Has Best | 0 | 1.00 | 1 | 1 | 1 | 1 | -0.33 |
| CP479 | Title Has Sales Words | 0 | 1.00 | 1 | 1 | 1 | 1 | -0.33 |
| CPJLD251 | Has JSON-LD Thing | 0 | 0.33 | 1 | 0 | 1 | 0 | -0.32 |
| ENT009 | Entities in Title Tag | 2 | 5.00 | 8 | 3 | 4 | 8 | -0.31 |
| CP134a | Exact Match in Body Tag | 11 | 53.67 | 133 | 19 | 133 | 9 | -0.30 |
| ENT008 | Entities in Meta Description Tag | 4 | 5.00 | 8 | 8 | 4 | 3 | -0.29 |
| CP481b | Word Count in Meta Description Tag | 24 | 25.67 | 29 | 29 | 26 | 22 | -0.28 |
| CPJLD265 | Has JSON-LD WebPage | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.28 |
| CP380 | Meta Description Length | 148 | 147.67 | 160 | 160 | 158 | 125 | -0.27 |
| CP479ii | Title Has Sentiment Words | 0 | 1.00 | 1 | 1 | 1 | 1 | -0.27 |
| ENT018 | Entities in Sentences | 74 | 336.00 | 671 | 671 | 133 | 204 | -0.26 |
| CP428 | Number of Images without Alt Text | 19 | 6.00 | 15 | 1 | 15 | 2 | -0.26 |
| CP426 | Number of Images | 64 | 45.00 | 90 | 14 | 31 | 90 | -0.26 |
| ENT011 | Meta Description Tag Has Entities | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.26 |
| CPJLD172 | Has JSON-LD News Article | 0 | 0.33 | 1 | 0 | 1 | 0 | -0.26 |
| CP470a | Exact Match in the HTML Tag | 9 | 17.00 | 35 | 7 | 35 | 9 | -0.25 |
| CP310 | Has OpenGraph Type | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.25 |
| CPJLD189 | Has JSON-LD Organization | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.25 |
| CPXX888 | Number of HTML Tags | 1888 | 1563.33 | 2647 | 2647 | 863 | 1180 | -0.24 |
| CP213z | Has Form | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.24 |
| CPJLD264 | Has JSON-LD VideoObject | 0 | 0.33 | 1 | 0 | 1 | 0 | -0.23 |
| ENT004 | Entities in H3 Tags | 2 | 8.00 | 24 | 24 | 0 | 0 | -0.23 |
| CP333 | Has Schema Person | 0 | 0.33 | 1 | 0 | 1 | 0 | -0.22 |
| CPJLD198 | Has JSON-LD Person | 0 | 0.67 | 1 | 0 | 1 | 1 | -0.22 |
| CP225 | Has Meta Description | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.21 |
| CP151a | Leading Variations in Meta Description Tags | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.21 |
| CP425 | Number of HTTPS Links | 150 | 271.33 | 419 | 419 | 176 | 219 | -0.21 |
| CP435 | Number of Links | 151 | 275.33 | 426 | 426 | 181 | 219 | -0.21 |
| CP228 | Has Meta Robots | 0 | 0.67 | 1 | 0 | 1 | 1 | -0.21 |
| ENT010 | Title Tag Has Entities | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.20 |
| CPJLD122 | Has JSON-LD ImageObject | 1 | 0.67 | 1 | 0 | 1 | 1 | -0.20 |
| ENT003 | Entities in H2 Tags | 6 | 11.00 | 32 | 1 | 0 | 32 | -0.19 |
| CP427 | Number of Images with Alt Text | 45 | 39.00 | 88 | 13 | 16 | 88 | -0.19 |
| CP203 | Has Apple Touch Icon | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.18 |
| CP313 | Has Privacy Policy | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.18 |
| ENT014 | Has Entities in H3 Tags | 1 | 0.67 | 1 | 1 | 0 | 1 | -0.18 |
| CP207 | Has Contact Page | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.16 |
| CP483a | Exact Match in the Title Tag | 1 | 0.33 | 1 | 1 | 0 | 0 | -0.16 |
| CP492 | Word Count | 2190 | 2524.00 | 3597 | 3597 | 1384 | 2591 | -0.16 |
| ENT013 | Has Entities in H2 Tags | 1 | 0.67 | 1 | 1 | 0 | 1 | -0.16 |
| CP168 | Leading Variations in H3 Tags | 32 | 17.00 | 50 | 50 | 0 | 1 | -0.16 |
| CP159a | Exact Match in H1-H6 Tags | 4 | 1.33 | 2 | 1 | 1 | 2 | -0.15 |
| CP345 | Has Terms of Service | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.15 |
| CP418 | Number of Forms | 7 | 2.33 | 4 | 4 | 1 | 2 | -0.15 |
| CP204 | Has Canonical URL | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.15 |
| CP230 | Has Meta Twitter Cards | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.14 |
| CP213 | Has FavIcon | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.14 |
| CP126a | Exact Match in A Tags | 0 | 0.67 | 1 | 1 | 1 | 0 | -0.14 |
| CP364 | Is OpenGraph Type Article | 1 | 0.67 | 1 | 0 | 1 | 1 | -0.14 |
| CP443 | Number of Rel Author Links | 0 | 0.67 | 2 | 0 | 2 | 0 | -0.13 |
| CP150a | Exact Match in H1 Tags | 0 | 0.67 | 1 | 1 | 1 | 0 | -0.13 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 35 | 26.00 | 52 | 52 | 1 | 25 | -0.13 |
| CP309 | Has OpenGraph Image | 1 | 0.67 | 1 | 0 | 1 | 1 | -0.12 |
| QS003 | Number of Questions | 6 | 3.67 | 6 | 6 | 5 | 0 | -0.12 |
| CP492b | Unabridged Word Count | 2689 | 2857.33 | 3823 | 3823 | 1622 | 3127 | -0.12 |
| ENT002 | Entities in H1 Tags | 2 | 3.00 | 4 | 2 | 3 | 4 | -0.11 |
| CP469a | Exact Match in Sentences | 6 | 2.67 | 6 | 2 | 0 | 6 | -0.11 |
| CP381a | Exact Match in Meta Descriptions | 0 | 1.00 | 1 | 1 | 1 | 1 | -0.10 |
| CPJLD266 | Has JSON-LD Website | 1 | 0.33 | 1 | 1 | 0 | 0 | -0.10 |
| CP208 | Has Copyright | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.10 |
| CP227 | Has Meta Keywords | 0 | 0.33 | 1 | 0 | 1 | 0 | -0.08 |
| CP484 | Leading Variations in Title Tag | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.07 |
| CPJLD233 | Has JSON-LD Search Action | 1 | 0.33 | 1 | 1 | 0 | 0 | -0.07 |
| CPXR003 | Number of Heading Tags | 81 | 27.00 | 54 | 54 | 1 | 26 | -0.07 |
| CP468 | Number of Sentences | 101 | 63.33 | 116 | 26 | 48 | 116 | -0.07 |
| CP160 | Leading Variations in H1-H6 Tags | 79 | 26.33 | 53 | 53 | 1 | 25 | -0.06 |
| CPJLD034 | Has JSON-LD BlogPosting | 0 | 0.33 | 1 | 0 | 0 | 1 | -0.06 |
| CP150a2 | Exact Match in H2 Tags | 2 | 0.67 | 2 | 0 | 0 | 2 | -0.04 |
| CP164 | Leading Variations in H2 Tags | 2 | 8.00 | 23 | 1 | 0 | 23 | -0.03 |
| CP451 | Number of US Phone Numbers | 7 | 42.00 | 126 | 0 | 126 | 0 | -0.03 |
| ENT012 | Has Entities in H1 Tags | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.02 |
| CPXR24 | Number of P Tags | 27 | 22.00 | 31 | 13 | 22 | 31 | -0.02 |