This report examines the SEO tactics used by those businesses ranking for 'Companion Dogs'.
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This report examines the SEO tactics used by those businesses ranking for 'Companion Dogs'. Companion Dogs |
SEO Road Map - Friday December 30, 2022Companion Dogs #75 www.guidedogs.org.uk
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.Companion Dogs VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.companion dog 3, companion dogs 3, companion 3, companions 3, dogs 3, dog 3 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.pets 3, data 3, navigation 3, companion dogs 3, www 3, dogs 3, animals 3, pet 3, image 3, service dog 3, dog 3, privacy 3, breeds 3, button 3, cat 3, health 3, menu 3, breed 3, companion dog 3, information 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.Double Word LSIservice dog 3, img src 3, span class 3, div class 3, doctype html 3Single Word LSIcce 3, vid 3, excellent 3, size 3, role 3, dual 3, policy 3, abe 3, learn 3, information 3, wrap 3, ish 3, acc 3, ace 3, isp 3, ref 3, post 3, reg 3, ita 3, rel 3, ada 3, add 3, res 3, ade 3, http 3, companion 3, end 3, enc 3, gre 3, live 3, mobile 3, label 3, special 3, service 3, family 3, number 3, per 3, pet 3, nav 3, aria 3, script 3, even 3, other 3, srcset 3, top 3, product 3, err 3, nda 3, con 3, body 3, pin 3, function 3, links 3, new 3, alt 3, footer 3, amp 3, times 3, row 3, lang 3, ews 3, ring 3, let 3, app 3, png 3, input 3, document 3, does 3, call 3, such 3, asi 3, source 3, view 3, dogs 3, pre 3, weight 3, develop 3, pro 3, name 3, page 3, hidden 3, submit 3, color 3, non 3, button 3, not 3, ecom 3, now 3, target 3, what 3, time 3, play 3, container 3, fac 3, when 3, item 3, style 3, care 3, log 3, lazy 3, web 3, low 3, nta 3, nte 3, nti 3, prod 3, more 3, display 3, width 3, small 3, fea 3, friendly 3, tell 3, num 3, simple 3, day 3, group 3, ffe 3, format 3, most 3, keep 3, option 3, ease 3, part 3, jpg 3, temp 3, dde 3, banner 3, also 3, mean 3, dec 3, del 3, fir 3, offer 3, fit 3, bar 3, dev 3, strict 3, trans 3, icon 3, how 3, contain 3, set 3, right 3, under 3, bed 3, bec 3, div 3, contact 3, wor 3, info 3, train 3, needs 3, image 3, origin 3, back 3, training 3, title 3, content 3, load 3, class 3, sit 3, over 3, false 3, form 3, america 3, navigation 3, action 3, https 3, text 3, large 3, index 3, being 3, ups 3, dog 3, template 3, dom 3, table 3, max 3, change 3, health 3, menu 3, off 3, doctype 3, able 3, urs 3, bmi 3, auto 3, usa 3, use 3, main 3, that 3, high 3, www 3, find 3, limit 3, logo 3, different 3, noscript 3, background 3, header 3, disc 3, position 3, bot 3, box 3, head 3, make 3, src 3, inform 3, about 3, height 3, old 3, sub 3, access 3, long 3, sup 3, min 3, star 3, svg 3, one 3, many 3, icl 3, ico 3, this 3, privacy 3, placeholder 3, org 3, base 3, none 3, type 3, href 3, val 3, comp 3, come 3, ead 3, feature 3, excel 3, help 3, site 3, first 3, span 3, data 3, own 3, space 3, tab 3, only 3, html 3, tan 3, like 3, ede 3, sent 3, here 3, img 3, eed 3, line 3, link 3, car 3, value 3, efe 3, ins 3, round 3 |
| #75 www.guidedogs.org.uk | Avg | Max | 1 | 2 | 3 | |
| Clean Variation Density | 4.91 % | 6.76 | 12.34 | 3.83 % | 12.34 % | 4.11 % |
| Clean Exact Match Density | 0.66 % | 0.71 | 1.30 | 0.39 % | 0.43 % | 1.30 % |
Clean Variation Density: Keyword density is the ratio of keywords to word count. In a clean density the following parts of the page are excluded: head tag, comments, scripts, styles, and HTML tags. All variations are used to calculate the match count.
Clean Exact Match Density: Keyword density is the ratio of keywords to word count. In a clean density the following parts of the page are excluded: head tag, comments, scripts, styles, and HTML tags. Only the Exact Match is used to calculate the match count.
| Factor ID | Factor Name | guidedogs.org.uk | Avg | Max | #1 | #2 | #3 | 0.20 |
| ENT003 | Entities in H2 Tags | 0 | 12.67 | 18 | 15 | 5 | 18 | -0.34 |
| CP470a | Exact Match in the HTML Tag | 5 | 12.67 | 26 | 7 | 5 | 26 | -0.33 |
| CP469a | Exact Match in Sentences | 2 | 8.00 | 18 | 4 | 2 | 18 | -0.31 |
| CP159a | Exact Match in H1-H6 Tags | 0 | 1.67 | 4 | 1 | 0 | 4 | -0.30 |
| CP134a | Exact Match in Body Tag | 6 | 13.33 | 26 | 7 | 7 | 26 | -0.29 |
| CP479a | Title Has Best | 0 | 0.33 | 1 | 1 | 0 | 0 | -0.27 |
| ENT008 | Entities in Meta Description Tag | 1 | 3.33 | 5 | 5 | 0 | 5 | -0.26 |
| CP150a2 | Exact Match in H2 Tags | 0 | 1.33 | 4 | 0 | 0 | 4 | -0.26 |
| CPJLD189 | Has JSON-LD Organization | 0 | 1.00 | 1 | 1 | 1 | 1 | -0.26 |
| ENT000a | Number of Entities Used | 23 | 48.00 | 56 | 56 | 50 | 38 | -0.25 |
| ENT009 | Entities in Title Tag | 3 | 3.33 | 4 | 3 | 3 | 4 | -0.25 |
| ENT004 | Entities in H3 Tags | 2 | 7.00 | 15 | 15 | 3 | 3 | -0.21 |
| ENT013 | Has Entities in H2 Tags | 0 | 1.00 | 1 | 1 | 1 | 1 | -0.21 |
| CP479 | Title Has Sales Words | 0 | 0.33 | 1 | 1 | 0 | 0 | -0.21 |
| CP483a | Exact Match in the Title Tag | 1 | 0.33 | 1 | 1 | 0 | 0 | -0.20 |
| CP438 | Number of Meta Keywords | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.20 |
| CPJLD122 | Has JSON-LD ImageObject | 0 | 1.00 | 1 | 1 | 1 | 1 | -0.20 |
| CP160 | Leading Variations in H1-H6 Tags | 5 | 21.00 | 30 | 30 | 16 | 17 | -0.20 |
| CPJLD014 | Has JSON-LD Article | 0 | 0.67 | 1 | 0 | 1 | 1 | -0.20 |
| CPXR003 | Number of Heading Tags | 5 | 21.00 | 30 | 30 | 16 | 17 | -0.19 |
| CP309 | Has OpenGraph Image | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.19 |
| CP231 | Has Meta Twitter Description | 0 | 0.33 | 1 | 1 | 0 | 0 | -0.19 |
| ENT002 | Entities in H1 Tags | 0 | 4.67 | 9 | 3 | 2 | 9 | -0.18 |
| CP310 | Has OpenGraph Type | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.18 |
| CP225 | Has Meta Description | 0 | 0.67 | 1 | 1 | 0 | 1 | -0.18 |
| ENT018 | Entities in Sentences | 41 | 218.67 | 242 | 242 | 194 | 220 | -0.17 |
| CP479ii | Title Has Sentiment Words | 0 | 0.33 | 1 | 1 | 0 | 0 | -0.17 |
| CPJLD198 | Has JSON-LD Person | 0 | 0.67 | 1 | 1 | 0 | 1 | -0.17 |
| CP164 | Leading Variations in H2 Tags | 0 | 9.00 | 13 | 13 | 6 | 8 | -0.17 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 5 | 20.00 | 30 | 30 | 16 | 14 | -0.17 |
| CP344 | Has Schema Website | 0 | 0.33 | 1 | 0 | 0 | 1 | -0.17 |
| CP228 | Has Meta Robots | 0 | 0.67 | 1 | 1 | 1 | 0 | -0.16 |
| CP150a | Exact Match in H1 Tags | 0 | 0.33 | 1 | 1 | 0 | 0 | -0.16 |
| CP313 | Has Privacy Policy | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.16 |
| ENT011 | Meta Description Tag Has Entities | 1 | 0.67 | 1 | 1 | 0 | 1 | -0.15 |
| ENT010 | Title Tag Has Entities | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.15 |
| CP168 | Leading Variations in H3 Tags | 5 | 9.67 | 16 | 16 | 9 | 4 | -0.14 |
| CP151a | Leading Variations in Meta Description Tags | 1 | 0.67 | 1 | 1 | 0 | 1 | -0.14 |
| CPJLD265 | Has JSON-LD WebPage | 0 | 0.33 | 1 | 0 | 0 | 1 | -0.14 |
| CP381a | Exact Match in Meta Descriptions | 0 | 0.67 | 1 | 1 | 0 | 1 | -0.14 |
| ENT001 | Entities in HTML Tag | 204 | 886.00 | 1566 | 1566 | 624 | 468 | -0.13 |
| ENT014 | Has Entities in H3 Tags | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.13 |
| ENT012 | Has Entities in H1 Tags | 0 | 1.00 | 1 | 1 | 1 | 1 | -0.13 |
| CP345 | Has Terms of Service | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.12 |
| CP380 | Meta Description Length | 271 | 111.67 | 186 | 149 | 0 | 186 | -0.12 |
| CP478 | Title Has Question Words | 0 | 0.33 | 1 | 0 | 0 | 1 | -0.12 |
| CP481b | Word Count in Meta Description Tag | 42 | 17.33 | 29 | 23 | 0 | 29 | -0.12 |
| CP234 | Has Meta Twitter Content | 0 | 0.33 | 1 | 1 | 0 | 0 | -0.12 |
| CP427 | Number of Images with Alt Text | 1 | 30.33 | 65 | 65 | 2 | 24 | -0.12 |
| CP230 | Has Meta Twitter Cards | 0 | 0.67 | 1 | 1 | 0 | 1 | -0.10 |
| CP319 | Has Schema Markup | 0 | 0.33 | 1 | 0 | 0 | 1 | -0.09 |
| CP492b | Unabridged Word Count | 647 | 1758.00 | 2170 | 2080 | 1024 | 2170 | -0.09 |
| CP492 | Word Count | 530 | 1467.67 | 1763 | 1763 | 884 | 1756 | -0.09 |
| QS003 | Number of Questions | 4 | 1.33 | 4 | 0 | 0 | 4 | -0.09 |
| CP364 | Is OpenGraph Type Article | 0 | 0.67 | 1 | 1 | 0 | 1 | -0.08 |
| CP126a | Exact Match in A Tags | 1 | 0.67 | 2 | 0 | 2 | 0 | -0.07 |
| CP151 | Leading Variations in H1 Tags | 0 | 1.33 | 2 | 1 | 1 | 2 | -0.07 |
| CP208 | Has Copyright | 1 | 0.67 | 1 | 0 | 1 | 1 | -0.06 |
| CPJLD266 | Has JSON-LD Website | 0 | 0.33 | 1 | 0 | 0 | 1 | -0.06 |
| CPJLD127 | Has JSON-LD ItemList | 0 | 0.33 | 1 | 1 | 0 | 0 | -0.05 |
| CPJLD233 | Has JSON-LD Search Action | 0 | 0.33 | 1 | 0 | 0 | 1 | -0.04 |
| QS006 | Number of Questions In H2 Tags | 0 | 0.67 | 2 | 0 | 0 | 2 | -0.04 |
| QS012 | Headings Has Question | 0 | 0.33 | 1 | 0 | 0 | 1 | -0.03 |
| CPXR004 | Number of H1 Tags | 0 | 1.33 | 2 | 1 | 1 | 2 | -0.03 |
| CP426 | Number of Images | 9 | 33.67 | 65 | 65 | 12 | 24 | -0.03 |
| CP203 | Has Apple Touch Icon | 0 | 1.00 | 1 | 1 | 1 | 1 | -0.03 |
| QS004 | Number of Questions In Headings | 0 | 1.00 | 3 | 0 | 0 | 3 | -0.02 |
| CP126 | Exact Match making whole A Tags | 0 | 0.67 | 2 | 0 | 2 | 0 | -0.02 |
| CP204 | Has Canonical URL | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.02 |
| CP435 | Number of Links | 82 | 142.33 | 258 | 137 | 258 | 32 | -0.02 |
| CP235 | Has Meta Viewport | 0 | 0.33 | 1 | 1 | 0 | 0 | -0.02 |
| CP176 | Leading Variations in H4-H6 Tags | 0 | 1.00 | 3 | 0 | 0 | 3 | -0.02 |
| CP425 | Number of HTTPS Links | 78 | 142.00 | 257 | 137 | 257 | 32 | -0.02 |
| CP233 | Has Meta Twitter Site | 0 | 0.33 | 1 | 1 | 0 | 0 | -0.00 |