This report examines the SEO tactics used by those businesses ranking for 'Best Dog Breeds For Families'.
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This report examines the SEO tactics used by those businesses ranking for 'Best Dog Breeds For Families'. Best Dog Breeds For Families |
SEO Road Map - Friday December 30, 2022Best Dog Breeds For Families #15 www.purina.co.uk
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.Best Dog Breeds for Families VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.family dog 3, friendly 3, kid 3, best 3, good 3, dog breeds 3, breeds 3, top 3, dogs 3, pet 3, kids 3, families 3, great 3, breed 3, family 3, dog 3 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.pets 3, newsletter 3, expert 3, pug 3, boar 3, children 3, beagle 3, pet 3, cocker spaniel 3, collie 3, bull 3, dog 3, exercise 3, puppies 3, cavalier king charles spaniel 3, golden retriever 3, health 3, menu 3, temperament 3, akc 3, bernese mountain dog 3, dog breeds 3, dogs 3, bichon frise 3, french bulldog 3, irish setter 3, american kennel club 3, labrador 3, dog breed 3, bulldog 3, breeds 3, patient 3, cat 3, human 3, poodle 3, breed 3, breadcrumb 3, newfoundland 3, labrador retriever 3, apartment 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.Double Word LSIfamily dog 3, img class 3, i class 3, best dog 3, li class 3, span class 3, div class 3, golden retriever 3, ul class 3, doctype html 3, labrador retriever 3, input type 3Single Word LSIparent 3, bac 3, fit 3, these 3, bar 3, xml 3, tel 3, soft 3, loyal 3, active 3, size 3, reserved 3, hypoallergenic 3, role 3, icon 3, how 3, search 3, term 3, close 3, canine 3, right 3, meet 3, wrap 3, standard 3, goo 3, down 3, good 3, div 3, red 3, retriever 3, contact 3, rel 3, others 3, info 3, needs 3, which 3, add 3, image 3, labrador 3, ade 3, article 3, labs 3, aren 3, http 3, child 3, little 3, blank 3, companion 3, title 3, content 3, breeds 3, load 3, alert 3, class 3, owner 3, living 3, custom 3, mobile 3, label 3, breed 3, home 3, better 3, form 3, family 3, very 3, copyright 3, action 3, block 3, https 3, text 3, pet 3, nav 3, large 3, aria 3, script 3, field 3, dog 3, template 3, don 3, top 3, known 3, rights 3, share 3, table 3, health 3, menu 3, righ 3, url 3, off 3, doctype 3, walks 3, able 3, col 3, pugs 3, est 3, main 3, body 3, lab 3, that 3, pages 3, reviews 3, pin 3, www 3, logo 3, links 3, net 3, border 3, new 3, author 3, alt 3, plus 3, coat 3, true 3, header 3, heat 3, amp 3, footer 3, best 3, media 3, head 3, row 3, lang 3, poodle 3, src 3, social 3, nature 3, control 3, families 3, breadcrumb 3, online 3, about 3, instagram 3, exe 3, viewbox 3, friend 3, let 3, state 3, they 3, height 3, edit 3, them 3, dropdown 3, each 3, input 3, meta 3, sub 3, sun 3, long 3, min 3, found 3, popular 3, star 3, svg 3, one 3, makes 3, holder 3, face 3, household 3, cust 3, open 3, ico 3, dogs 3, california 3, bulldog 3, this 3, especially 3, name 3, page 3, full 3, hidden 3, import 3, description 3, privacy 3, house 3, life 3, button 3, ave 3, xmlns 3, not 3, kit 3, now 3, placeholder 3, org 3, yes 3, start 3, way 3, target 3, lifestyle 3, what 3, short 3, time 3, container 3, pets 3, play 3, pug 3, happy 3, none 3, type 3, when 3, tips 3, twitter 3, children 3, terms 3, review 3, enable 3, golden 3, embed 3, href 3, val 3, item 3, images 3, scroll 3, style 3, favorite 3, care 3, log 3, exercise 3, affectionate 3, low 3, protect 3, copy 3, playful 3, facebook 3, great 3, site 3, width 3, first 3, span 3, date 3, small 3, data 3, friendly 3, section 3, assets 3, navi 3, html 3, tag 3, day 3, ver 3, bottom 3, format 3, inner 3, important 3, nutrition 3, person 3, keep 3, option 3, img 3, advice 3, link 3, cat 3, value 3, jpg 3, inn 3, also 3, apartment 3 |
| #15 www.purina.co.uk | Avg | Max | 1 | 2 | 3 | |
| Clean Variation Density | 8.98 % | 6.44 | 7.74 | 6.17 % | 5.39 % | 7.74 % |
| Clean Exact Match Density | 0.46 % | 0.04 | 0.08 | 0.02 % | 0.00 % | 0.08 % |
Clean Variation Density: Keyword density is the ratio of keywords to word count. In a clean density the following parts of the page are excluded: head tag, comments, scripts, styles, and HTML tags. All variations are used to calculate the match count.
Clean Exact Match Density: Keyword density is the ratio of keywords to word count. In a clean density the following parts of the page are excluded: head tag, comments, scripts, styles, and HTML tags. Only the Exact Match is used to calculate the match count.
| Factor ID | Factor Name | purina.co.uk | Avg | Max | #1 | #2 | #3 | 0.20 |
| ENT000a | Number of Entities Used | 45 | 72.00 | 112 | 112 | 50 | 54 | -0.43 |
| ENT001 | Entities in HTML Tag | 1088 | 1769.67 | 3499 | 3499 | 701 | 1109 | -0.35 |
| CPJLD127 | Has JSON-LD ItemList | 0 | 0.67 | 1 | 0 | 1 | 1 | -0.32 |
| CPJLD251 | Has JSON-LD Thing | 0 | 0.67 | 1 | 0 | 1 | 1 | -0.32 |
| ENT018 | Entities in Sentences | 334 | 400.33 | 797 | 797 | 166 | 238 | -0.30 |
| CP492 | Word Count | 1863 | 2991.67 | 4904 | 4904 | 1746 | 2325 | -0.27 |
| CP425 | Number of HTTPS Links | 235 | 278.67 | 410 | 410 | 187 | 239 | -0.27 |
| CP492b | Unabridged Word Count | 2124 | 3313.00 | 5235 | 5235 | 1996 | 2708 | -0.27 |
| CPXX888 | Number of HTML Tags | 1528 | 1374.00 | 1896 | 1896 | 983 | 1243 | -0.26 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 29 | 24.00 | 40 | 40 | 1 | 31 | -0.24 |
| CP345 | Has Terms of Service | 1 | 0.67 | 1 | 1 | 1 | 0 | -0.24 |
| CP227 | Has Meta Keywords | 0 | 0.67 | 1 | 0 | 1 | 1 | -0.24 |
| CP469a | Exact Match in Sentences | 4 | 2.33 | 4 | 4 | 0 | 3 | -0.24 |
| CP468 | Number of Sentences | 63 | 76.33 | 99 | 63 | 67 | 99 | -0.24 |
| CP164 | Leading Variations in H2 Tags | 20 | 8.33 | 23 | 2 | 0 | 23 | -0.23 |
| CP435 | Number of Links | 236 | 285.00 | 417 | 417 | 194 | 244 | -0.23 |
| QS003 | Number of Questions | 6 | 9.33 | 15 | 15 | 6 | 7 | -0.22 |
| CP426 | Number of Images | 39 | 28.33 | 36 | 22 | 36 | 27 | -0.22 |
| ENT003 | Entities in H2 Tags | 53 | 11.00 | 27 | 6 | 0 | 27 | -0.22 |
| CPXR24 | Number of P Tags | 25 | 37.33 | 46 | 32 | 34 | 46 | -0.22 |
| CP427 | Number of Images with Alt Text | 37 | 11.67 | 21 | 7 | 21 | 7 | -0.21 |
| CPJLD198 | Has JSON-LD Person | 0 | 0.67 | 1 | 1 | 1 | 0 | -0.21 |
| CP470a | Exact Match in the HTML Tag | 9 | 3.33 | 6 | 4 | 0 | 6 | -0.20 |
| CP160 | Leading Variations in H1-H6 Tags | 29 | 37.00 | 70 | 40 | 1 | 70 | -0.19 |
| CP313 | Has Privacy Policy | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.19 |
| CPXR003 | Number of Heading Tags | 29 | 37.67 | 71 | 41 | 1 | 71 | -0.18 |
| CP418 | Number of Forms | 2 | 2.33 | 4 | 4 | 1 | 2 | -0.18 |
| CPJLD122 | Has JSON-LD ImageObject | 0 | 0.67 | 1 | 1 | 1 | 0 | -0.18 |
| CP150a2 | Exact Match in H2 Tags | 2 | 0.33 | 1 | 0 | 0 | 1 | -0.17 |
| CP134a | Exact Match in Body Tag | 11 | 4.67 | 10 | 4 | 0 | 10 | -0.15 |
| CP213z | Has Form | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.14 |
| CP204 | Has Canonical URL | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.14 |
| ENT011 | Meta Description Tag Has Entities | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.14 |
| CPJLD172 | Has JSON-LD News Article | 0 | 0.33 | 1 | 0 | 1 | 0 | -0.14 |
| CP208 | Has Copyright | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.13 |
| QS012 | Headings Has Question | 1 | 0.67 | 1 | 1 | 0 | 1 | -0.13 |
| CP203 | Has Apple Touch Icon | 0 | 1.00 | 1 | 1 | 1 | 1 | -0.13 |
| QS013 | Meta Description Tag Has Question | 0 | 1.00 | 2 | 2 | 0 | 1 | -0.13 |
| CP364 | Is OpenGraph Type Article | 1 | 0.67 | 1 | 1 | 1 | 0 | -0.13 |
| CPJLD264 | Has JSON-LD VideoObject | 0 | 0.33 | 1 | 0 | 1 | 0 | -0.12 |
| CP438 | Number of Meta Keywords | 1 | 4.33 | 11 | 1 | 11 | 1 | -0.12 |
| QS004 | Number of Questions In Headings | 1 | 0.67 | 1 | 1 | 0 | 1 | -0.12 |
| ENT008 | Entities in Meta Description Tag | 5 | 6.00 | 8 | 8 | 4 | 6 | -0.12 |
| CP428 | Number of Images without Alt Text | 2 | 16.67 | 20 | 15 | 15 | 20 | -0.12 |
| CP443 | Number of Rel Author Links | 0 | 1.00 | 2 | 1 | 2 | 0 | -0.11 |
| CP479a | Title Has Best | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.11 |
| CP380 | Meta Description Length | 152 | 148.67 | 154 | 146 | 146 | 154 | -0.11 |
| ENT012 | Has Entities in H1 Tags | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.11 |
| CP309 | Has OpenGraph Image | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.11 |
| QS006 | Number of Questions In H2 Tags | 1 | 0.33 | 1 | 0 | 0 | 1 | -0.10 |
| CP225 | Has Meta Description | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.10 |
| CP481b | Word Count in Meta Description Tag | 27 | 27.33 | 30 | 27 | 25 | 30 | -0.10 |
| ENT010 | Title Tag Has Entities | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.09 |
| CP151a | Leading Variations in Meta Description Tags | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.09 |
| CP233 | Has Meta Twitter Site | 0 | 0.67 | 1 | 1 | 1 | 0 | -0.08 |
| CP228 | Has Meta Robots | 0 | 0.33 | 1 | 0 | 1 | 0 | -0.07 |
| CP479 | Title Has Sales Words | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.07 |
| CPJLD233 | Has JSON-LD Search Action | 0 | 0.33 | 1 | 1 | 0 | 0 | -0.07 |
| ENT013 | Has Entities in H2 Tags | 1 | 0.67 | 1 | 1 | 0 | 1 | -0.07 |
| ENT004 | Entities in H3 Tags | 17 | 12.33 | 19 | 19 | 0 | 18 | -0.07 |
| CP230 | Has Meta Twitter Cards | 0 | 0.67 | 1 | 1 | 1 | 0 | -0.06 |
| CP479ii | Title Has Sentiment Words | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.06 |
| CP310 | Has OpenGraph Type | 1 | 0.67 | 1 | 1 | 1 | 0 | -0.06 |
| CP207 | Has Contact Page | 1 | 0.67 | 1 | 1 | 1 | 0 | -0.06 |
| CP319 | Has Schema Markup | 1 | 0.33 | 1 | 0 | 1 | 0 | -0.06 |
| CPJLD265 | Has JSON-LD WebPage | 0 | 0.67 | 1 | 1 | 1 | 0 | -0.05 |
| QS007 | Number of Questions In H3 Tags | 0 | 0.33 | 1 | 1 | 0 | 0 | -0.05 |
| CP159a | Exact Match in H1-H6 Tags | 4 | 0.67 | 2 | 0 | 0 | 2 | -0.05 |
| CP333 | Has Schema Person | 0 | 0.33 | 1 | 0 | 1 | 0 | -0.05 |
| CP213 | Has FavIcon | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.04 |
| CP484 | Leading Variations in Title Tag | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.03 |
| CPJLD266 | Has JSON-LD Website | 0 | 0.33 | 1 | 1 | 0 | 0 | -0.03 |
| CPJLD189 | Has JSON-LD Organization | 0 | 0.67 | 1 | 1 | 1 | 0 | -0.01 |
| CP223 | Has Meta Author | 0 | 0.33 | 1 | 0 | 0 | 1 | -0.01 |
| CP381a | Exact Match in Meta Descriptions | 1 | 0.33 | 1 | 1 | 0 | 0 | -0.00 |