This report examines the SEO tactics used by those businesses ranking for 'Assistance Dogs'.
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This report examines the SEO tactics used by those businesses ranking for 'Assistance Dogs'. Assistance Dogs |
SEO Road Map - Friday December 30, 2022Assistance Dogs #3 www.pawswithacause.org
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.Assistance Dogs VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.service 3, service dog 3, dogs 3, assist 3, assistance dog 3, assistance dogs 3, assistance 3, dog 3 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.newsletter 3, disability 3, navigation 3, www 3, dogs 3, assistance dog 3, assistance dogs 3, service dog 3, community 3, dog 3, training 3, menu 3, breed 3, disabilities 3, organization 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.Double Word LSIassistance dog 3, assistance dogs 3, img src 3, i class 3, span class 3, privacy policy 3, div class 3, ul class 3, profit organization 3, input type 3Single Word LSIdef 3, path 3, tel 3, scr 3, google 3, community 3, reserved 3, left 3, strong 3, role 3, icon 3, how 3, search 3, certified 3, close 3, policy 3, set 3, right 3, meet 3, down 3, div 3, red 3, contact 3, rel 3, train 3, info 3, add 3, which 3, image 3, visibility 3, its 3, ads 3, adv 3, http 3, blank 3, trained 3, training 3, title 3, load 3, client 3, end 3, company 3, class 3, label 3, breed 3, home 3, special 3, form 3, service 3, copyright 3, navigation 3, action 3, https 3, text 3, nav 3, script 3, dog 3, become 3, other 3, top 3, menu 3, disabilities 3, col 3, auto 3, con 3, mail 3, use 3, main 3, serve 3, body 3, that 3, www 3, find 3, logo 3, different 3, lat 3, new 3, alt 3, tool 3, header 3, try 3, footer 3, ams 3, financial 3, head 3, working 3, row 3, lang 3, src 3, social 3, specific 3, about 3, instagram 3, sponsors 3, exp 3, height 3, ste 3, png 3, benefit 3, input 3, mid 3, sup 3, current 3, min 3, receive 3, star 3, team 3, many 3, people 3, assist 3, open 3, ratio 3, align 3, individuals 3, view 3, ico 3, ati 3, dogs 3, this 3, pro 3, volunteer 3, name 3, guid 3, page 3, support 3, submit 3, hidden 3, privacy 3, assistance 3, button 3, not 3, now 3, news 3, ord 3, org 3, target 3, what 3, container 3, none 3, program 3, type 3, twitter 3, href 3, guide 3, noopener 3, item 3, work 3, style 3, log 3, more 3, facebook 3, display 3, help 3, site 3, organization 3, width 3, span 3, date 3, data 3, own 3, only 3, html 3, tag 3, individual 3, person 3, sponsor 3, img 3, line 3, values 3, link 3, linkedin 3, public 3, cat 3, value 3, profit 3, jpg 3 |
| #3 www.pawswithacause.org | Avg | Max | 1 | 2 | 3 | |
| Clean Variation Density | 6.72 % | 5.39 | 6.72 | 5.46 % | 4.00 % | 6.72 % |
| Clean Exact Match Density | 0.59 % | 1.16 | 1.82 | 1.82 % | 1.07 % | 0.59 % |
Clean Variation Density: Keyword density is the ratio of keywords to word count. In a clean density the following parts of the page are excluded: head tag, comments, scripts, styles, and HTML tags. All variations are used to calculate the match count.
Clean Exact Match Density: Keyword density is the ratio of keywords to word count. In a clean density the following parts of the page are excluded: head tag, comments, scripts, styles, and HTML tags. Only the Exact Match is used to calculate the match count.
| Factor ID | Factor Name | pawswithacause.org | Avg | Max | #1 | #2 | #3 | 0.20 |
| ENT006 | Entities in H5 Tags | 0 | 3.33 | 10 | 10 | 0 | 0 | -0.30 |
| CP126 | Exact Match making whole A Tags | 1 | 0.33 | 1 | 0 | 0 | 1 | -0.26 |
| CP155 | Exact Match making whole H1, H2, and H3 Tags | 1 | 0.33 | 1 | 0 | 0 | 1 | -0.26 |
| CP159 | Exact Match making whole H1-H6 Tags | 1 | 0.33 | 1 | 0 | 0 | 1 | -0.26 |
| CP150 | Exact Match making whole H1 Tags | 1 | 0.33 | 1 | 0 | 0 | 1 | -0.24 |
| ENT016 | Has Entities in H5 Tags | 0 | 0.33 | 1 | 1 | 0 | 0 | -0.23 |
| CP447 | Number of Trademarks | 0 | 1.33 | 4 | 0 | 4 | 0 | -0.22 |
| CP180 | Leading Variations in H5 Tags | 0 | 2.00 | 6 | 6 | 0 | 0 | -0.22 |
| QS004 | Number of Questions In Headings | 15 | 8.00 | 15 | 5 | 4 | 15 | -0.20 |
| CPJLD189 | Has JSON-LD Organization | 1 | 0.67 | 1 | 0 | 1 | 1 | -0.19 |
| CP346 | Has Trademarks | 0 | 0.33 | 1 | 0 | 1 | 0 | -0.17 |
| CPXR004 | Number of H1 Tags | 2 | 2.67 | 3 | 3 | 3 | 2 | -0.16 |
| CP318 | Has RSS Link | 1 | 0.67 | 1 | 0 | 1 | 1 | -0.16 |
| CPXR002 | Number of HTML Comments | 27 | 26.00 | 27 | 27 | 24 | 27 | -0.15 |
| CP469a | Exact Match in Sentences | 7 | 6.67 | 11 | 11 | 2 | 7 | -0.15 |
| CP470a | Exact Match in the HTML Tag | 13 | 17.00 | 28 | 28 | 10 | 13 | -0.15 |
| CP319 | Has Schema Markup | 0 | 0.33 | 1 | 0 | 1 | 0 | -0.13 |
| ENT000a | Number of Entities Used | 40 | 36.67 | 40 | 40 | 30 | 40 | -0.13 |
| CP426 | Number of Images | 17 | 15.67 | 17 | 14 | 16 | 17 | -0.13 |
| ENT001 | Entities in HTML Tag | 777 | 611.00 | 802 | 254 | 802 | 777 | -0.13 |
| CP151 | Leading Variations in H1 Tags | 2 | 2.67 | 3 | 3 | 3 | 2 | -0.12 |
| CPJLD266 | Has JSON-LD Website | 1 | 0.67 | 1 | 0 | 1 | 1 | -0.11 |
| CP150a | Exact Match in H1 Tags | 1 | 1.67 | 3 | 3 | 1 | 1 | -0.11 |
| CP352 | Has YouTube Embed | 1 | 0.33 | 1 | 0 | 0 | 1 | -0.11 |
| CP348 | Has Video | 1 | 0.33 | 1 | 0 | 0 | 1 | -0.11 |
| CP455 | Number of YouTube Embeds | 1 | 0.33 | 1 | 0 | 0 | 1 | -0.11 |
| CP452 | Number of Videos | 1 | 0.33 | 1 | 0 | 0 | 1 | -0.11 |
| CPJLD122 | Has JSON-LD ImageObject | 1 | 0.67 | 1 | 0 | 1 | 1 | -0.11 |
| CP207 | Has Contact Page | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.11 |
| ENT003 | Entities in H2 Tags | 17 | 9.00 | 17 | 6 | 4 | 17 | -0.10 |
| CP126a | Exact Match in A Tags | 3 | 4.33 | 7 | 7 | 3 | 3 | -0.10 |
| CPJLD233 | Has JSON-LD Search Action | 1 | 0.67 | 1 | 0 | 1 | 1 | -0.09 |
| QS007 | Number of Questions In H3 Tags | 15 | 7.67 | 15 | 4 | 4 | 15 | -0.09 |
| CP427 | Number of Images with Alt Text | 14 | 9.67 | 14 | 12 | 3 | 14 | -0.09 |
| CP435 | Number of Links | 100 | 120.67 | 148 | 148 | 114 | 100 | -0.08 |
| CP208 | Has Copyright | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.08 |
| ENT004 | Entities in H3 Tags | 26 | 12.67 | 26 | 4 | 8 | 26 | -0.08 |
| CP425 | Number of HTTPS Links | 98 | 119.67 | 147 | 147 | 114 | 98 | -0.08 |
| ENT008 | Entities in Meta Description Tag | 13 | 6.00 | 13 | 2 | 3 | 13 | -0.08 |
| CP428 | Number of Images without Alt Text | 3 | 6.00 | 13 | 2 | 13 | 3 | -0.08 |
| CP233 | Has Meta Twitter Site | 0 | 0.33 | 1 | 1 | 0 | 0 | -0.07 |
| CP347 | Has US Phone Number | 1 | 0.33 | 1 | 0 | 0 | 1 | -0.07 |
| CP211 | Has Domain Phrase In Content | 0 | 0.33 | 1 | 1 | 0 | 0 | -0.07 |
| CP309 | Has OpenGraph Image | 1 | 0.67 | 1 | 1 | 0 | 1 | -0.06 |
| CPJLD265 | Has JSON-LD WebPage | 1 | 0.67 | 1 | 0 | 1 | 1 | -0.06 |
| ENT005 | Entities in H4 Tags | 0 | 1.33 | 3 | 3 | 1 | 0 | -0.06 |
| CP134a | Exact Match in Body Tag | 22 | 26.33 | 40 | 40 | 17 | 22 | -0.06 |
| ENT018 | Entities in Sentences | 298 | 195.00 | 298 | 189 | 98 | 298 | -0.05 |
| ENT015 | Has Entities in H4 Tags | 0 | 0.67 | 1 | 1 | 1 | 0 | -0.05 |
| CP451 | Number of US Phone Numbers | 4 | 1.33 | 4 | 0 | 0 | 4 | -0.04 |
| CPXX888 | Number of HTML Tags | 410 | 635.67 | 946 | 551 | 946 | 410 | -0.04 |
| ENT013 | Has Entities in H2 Tags | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.04 |
| CP227 | Has Meta Keywords | 0 | 0.33 | 1 | 1 | 0 | 0 | -0.03 |
| ENT014 | Has Entities in H3 Tags | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.03 |
| CP150a2 | Exact Match in H2 Tags | 0 | 0.67 | 2 | 2 | 0 | 0 | -0.03 |
| CP412b | Has Email | 1 | 0.33 | 1 | 0 | 0 | 1 | -0.03 |
| CP159a | Exact Match in H1-H6 Tags | 3 | 3.33 | 6 | 6 | 1 | 3 | -0.03 |
| CP224 | Has Meta Charset | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.03 |
| CPXR24 | Number of P Tags | 65 | 44.00 | 65 | 46 | 21 | 65 | -0.02 |
| CP225 | Has Meta Description | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.02 |
| CP203 | Has Apple Touch Icon | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.01 |
| CP483a | Exact Match in the Title Tag | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.01 |
| ENT002 | Entities in H1 Tags | 3 | 4.33 | 6 | 6 | 4 | 3 | -0.01 |
| ENT009 | Entities in Title Tag | 3 | 3.67 | 6 | 2 | 6 | 3 | -0.01 |
| QS012 | Headings Has Question | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.01 |
| ENT012 | Has Entities in H1 Tags | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.00 |
| ENT011 | Meta Description Tag Has Entities | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.00 |
| CP230 | Has Meta Twitter Cards | 1 | 0.67 | 1 | 1 | 0 | 1 | -0.00 |